Area Brand Trainer

Key Responsibilities:

• Training Delivery:

  • Conduct induction training for new hires on brand history, culture, and values.

  • Deliver ongoing product knowledge sessions to enhance staff expertise in footwear, apparel, and accessories.

  • Provide customer service and selling skills training tailored to sports retail.

  • Train teams on visual merchandising standards and in-store brand presentation.

• Performance Support:

  • Monitor training effectiveness by conducting on-floor coaching and mystery shopping evaluations.

  • Identify skill gaps in store teams and design targeted training solutions.

  • Support store managers in developing staff competencies and succession planning.

• Brand Advocacy:

  • Act as a brand ambassador by instilling passion for sports, fitness, and brand values among staff.

  • Ensure consistent delivery of brand guidelines across all retail touchpoints.

• Operational Excellence:

  • Partner with Area Managers to support store performance through training interventions.

  • Maintain accurate training records, reports, and feedback for continuous improvement.

  • Stay updated with new product launches, brand campaigns, and global training materials.