Digital Marketing Executive

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta, TikTok, Snapchat, YouTube and DV360

• Manage SEM, social media, and display advertising campaigns.

• Monitor campaign performance, track KPIs (CTR, CPC, ROAS, CPA, Conversion Rate, etc.), and prepare regular performance reports.

• Support in building media plans, budgets, and channel-wise strategies to meet business objectives.

• Work with internal teams and external agencies on creative assets, landing pages, tracking setup, and campaign execution.

• Conduct competitor analysis and identify growth opportunities.

• Assist in campaign A/B testing, remarketing, and funnel optimization.

• Stay updated with the latest digital marketing trends, tools, and best practices.

• Bachelor’s degree in Marketing, Business, or related field.

• 4-6 years of experience in Digital Marketing (Performance Marketing / Paid Media).

• Hands-on experience with Google Ads, Meta Ads Manager, TikTok, Snapchat, YouTube, and DV360.

• Strong knowledge of analytics platforms (Google Analytics 4, GTM, attribution tools, MMPs).

• Familiarity with SEO, social media, and affiliate marketing is a plus.

• Strong analytical and Excel/Google Sheets skills.

• Excellent communication, coordination, and multitasking abilities.