Digital Marketing Executive

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across all major digital and social media channels.
• Conduct keyword research and competitor analysis to enhance campaign performance.
• Track, analyze, and report on key metrics (CTR, CPC, CPA, ROAS, conversions, etc.) to measure success.
• Implement A/B testing to optimize ad creatives, targeting, and messaging.
• Support SEO initiatives and website performance improvements to enhance online visibility.
• Manage and monitor tracking pixels, UTM parameters, and analytics tools (Google Analytics, Meta Pixel, etc.)
• Stay up to date with the latest digital trends, ad formats, tools, and best practices across platforms.
• Collaborate with the creative, content, and brand teams to deliver cohesive digital campaigns.
• Assist in planning and executing integrated marketing strategies across owned, paid, and earned channels.

Requirements

• 2–4 years of experience managing paid advertising campaigns across multiple digital platforms.
• Strong understanding of digital marketing funnels, audience targeting, performance metrics, and conversion optimization.
• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and other key digital tools.
• Data-driven mindset with the ability to interpret insights and recommend improvements.
• Creative thinker with excellent attention to detail and a passion for innovation.