Head of Marketing

Head of Marketing Jobs in Dubai, UAE

Overview of the role:

Responsible to supervise the development & execution of Marketing strategies & plans for the Blue brand  with an objective to drive strong brand image, KPISs, establish our positioning as market leaders in the category.

What you will do

Marketing Strategy
Develop the integrated regional marketing strategy & implementation roadmap of BLUE including but not limited to product launches, communication campaigns for both corporate & tactical.
• Drive brand awareness, consideration, and relevance amongst the target audiences.
• Drive market share growth through development of brand equity and improved customer loyalty
• Monitoring of consumer behaviours, market trends, demographics, competitor activities.

Activation & Campaigns
• Manage and coordinate external agency partners
• Lead, activate and execute consumer communications across integrated communications’ channels
• Coordinate with the digital team to ensure pure integration on strategy implementations & campaigns.
• Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
• Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement).
• Ensure pure integration of campaign with relevant local insights’ implementation in various countries.

Customer Experience
• Support delivery of exemplary Customer Experience across all brand touchpoints
• Improving Customer Experience in partnering retail sales spaces and workshops by implementing a branding strategy that is consistent throughout the POS

Team Management
• Drive a talent development system that creates marketing professionals who are recruited correctly, developed, coached, and engaged through performance management, learning, development, and succession planning.
• Lead a lean and effective Marketing structure & team
• Drive performance of Marketing team through measurable KPIs
• Ensure 100% compliance with Standard Operating Procedures
• Drive Al-Futtaim Values in workplace

Required Skills to be successful:

• Minimum 10 to 15 years’ work experience in Marketing & Communications
• Advertising agency experience
• Multi Market & communications’ channels’ experience
• Experience delivering strategies with high Customer Centric approach

About the Team:

• You will be reporting to Chief Marketing Officer

What equips you for the role:

• Minimum 10 to 15 years’ work experience in Marketing & Communications.
• Advertising agency experience a definite plus.
• Multi Market & communications’ channels’ experience
• Experience delivering strategies with high Customer Centric approach
• Strategic and structured business, sales & marketing understanding – long term and short term
• Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.
• Strong communication skills with external / internal stakeholders.
• Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.