Marketing Executive

Job Purpose

Liaise with Marketing Departments of brands that CTC handles in order to develop / implement marketing activities, increase brand awareness, market penetration and new product/showroom launches.

Job Responsibilities

• Work closely with departments’ managers and understand the sales strategies and implement marketing plans to assist and achieve sales targets and budgets
• Work closely with the principals where applicable and understand the brand positioning/image and implement the target plans within CTC framework
• Assist departments’ managers in planning/ forecasting the marketing budgets in line with sales budgets for the year
• Coordinate and execute promotional activities or trade shows, as recommended by principle working with developers, advertisers, agencies, etc.
• Support departments’ managers in new product/showroom/brand launches to ensure effective implementation programmes
• Identify relevant marketing opportunities and inform the respective departments’ managers and Head of Sales for decision
• Conduct online marketing initiatives, such as paid ad placement, audience competition, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Websites
• Optimize Web site exposure by analysing search engine patterns to direct online placement of keywords or other content
• Write content for CTC about new relevant activities and obtain review and approval of GM to share the same with press release, in house magazine, in order to promote the image of the company and the products it represents
• Use all integrated marketing activities as found relevant to enhance the product and customer reach in the most cost effective way
• Organize and manage exhibitions, seminars, customer gathering and in-house activities
• Design and circulate the customer satisfaction survey, make the data analysis and accordingly report to the GM/DGM to maintain high level of customer satisfaction
• Develop and maintain the official website of CTC and increase traffic on the website by various digital marketing tools
• Work closely with marketing agencies to implement CTC marketing plans in a cost effective way
• Comply with the company QMS requirements

Job Requirements

Qualifications

• Bachelor degree
• Marketing specialization would be preferable

Experience

• Min 3 years for FMCG sectors

Knowledge & Skills

• Customer and Personal Service – Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
• Communications and Media – Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media
• Design – Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models, etc.
• Market Knowledge – Knowledge of target customer, industry, territory, etc.
• Language – Proficient in English language (Verbal and written), Arabic and Hindi would be an added advantag
• Active Listening – Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times
• Coordination – Adjusting actions in relation to others’ actions.