Marketing Executive

Job Purpose

Execute marketing campaigns, events, and branding initiatives for all brands under United Diesel, ensuring brand consistency and effective market positioning. Collaborate with agencies, vendors, and internal teams to drive impactful product launches and customer engagement

Job Responsibilities

• Implement marketing strategies, advertising campaigns, and product promotions across multiple brands to drive engagement and sales.
• Plan and execute corporate events, trade shows, expos, roadshows, and sponsorship activations to enhance brand presence.
• Ensure consistent branding across all marketing materials, including facility branding, presentations, brochures, and digital assets
• Create compelling content, storytelling, and media production to strengthen brand identity and visibility.
• Support digital campaigns, social media strategies, and email marketing to boost customer engagement and lead generation.
• Assist in executing CRM initiatives to improve communication, retention, and overall customer experience.
• Adhere to corporate guidelines, industry regulations, and brand standards to maintain consistency and professionalism.
• Build and maintain relationships with media and PR outlets to maximize coverage and brand awareness.

Job Requirements

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Additional certifications in digital marketing, branding, or event management would be a plus.

Experience

• 1 to 3 years of experience in marketing, preferably in the automotive, heavy commercial vehicles, or industrial equipment sector.
• Experience in executing marketing campaigns, product launches, and event planning.
• Exposure to working with marketing agencies, PR firms, and media outlets.