Marketing Automation Officer 

MAIN PURPOSE OF JOB

The Marketing Automation Officer supports the design, implementation, and optimisation of marketing automation campaigns across Mediclinic Middle East. This role is responsible for campaign execution, platform administration, reporting, and segmentation under the guidance of the Martech Manager. The Officer contributes to data-driven, personalised communications that enhance engagement, lead generation, and customer lifecycle performance while ensuring governance and compliance.

KEY RESPONSIBILITY AREAS

• Lead the strategy, roadmap, and evolution of CRM and marketing automation platforms
• Design and build automated, multi-channel marketing journeys based on customer data and lifecycle stages.
• Create logic-based audience segmentation for targeted campaigns.
• Build campaign templates, dynamic content modules and reusable assets, conduct QA, test, and launch campaigns across relevant channels.
• Maintain and configure marketing automation tools and integrations.
• Ensure cross-platform integration with CRM, CMS, and analytics systems.
• Track performance of all automated campaigns against KPIs.
• Generate monthly and ad-hoc reports on campaign ROI, leads, engagement, and conversions.
• Collaborate with CRM and Data teams to ensure clean, structured, and compliant data flows.
• Ensure platform configurations support privacy compliance (e.g. GDPR, POPIA).
• Ensure all campaigns meet legal and data privacy regulations.

REQUIRED EDUCATION

Bachelor’s degree in Business, Marketing, Information Systems or a related field

REQUIRED EXPERIENCE

Minimum 2–3 years of hands-on experience in executing marketing automation campaigns using platforms like Microsoft Dynamics, Salesforce, HubSpot, or Oracle Eloqua.
Familiarity with marketing data segmentation, campaign execution, reporting, and CRM integration

Marketing Automation Officer