Pricing Manager

Roles and Responsibility

• Develop and implement pricing strategies for passenger services, considering market demand, competition, and regulatory requirements.

• Create and manage fare structures across different service classes and passenger segments.

• Support the design of dynamic and promotional pricing initiatives to stimulate demand.

• Utilize advanced data analytics tools to assess pricing sensitivity, demand patterns, customer behavior, and revenue performance, leveraging past relevant experience.

• Work closely with the Senior Revenue Manager to align pricing with broader revenue management strategies.

• Monitor pricing performance, evaluate the effectiveness of promotions, and recommend adjustments.

• Identify opportunities for yield improvement through segmentation, upselling, and bundling of services.

• Conduct regular benchmarking of competitor fares and market conditions.

• Provide insights into regional and global best practices in pricing within the rail and transport sectors.

• Recommend pricing adjustments in response to changes in market demand, fuel costs, or economic conditions.

• Coordinate with Marketing, Sales, and Operations teams to ensure pricing strategies are effectively communicated and executed.

• Work with Finance to assess the financial impact of pricing decisions.

• Ensure compliance with government policies and fare regulations.

• Develop pricing dashboards and performance reports for management review.

• Track KPIs related to pricing effectiveness, such as yield per passenger kilometer, load factors, and promotional campaign results.

• Provide regular updates and recommendations to the Senior Revenue Manager.

• Contribute to the development of accurate revenue forecasts to support strategic planning, integrating insights from B2C industry pricing dynamics and B2B industry trends.

• Generate regular reports on key performance indicators related to pricing and revenue management, reflecting insights from past pricing activities.

• Identify opportunities for process improvement in pricing strategies and systems.

• Stay informed about industry best practices and innovations in pricing, incorporating insights and industry knowledge to drive continuous improvement.

Desirable qualifications, skills and experience

Academic Qualifications:

• Bachelor’s degree in Business, Economics, Finance, or a related field. Master’s degree is a plus.

Experience and Other Skills:

• 5 + years of experience in pricing roles within the passenger train services industry or similar B2C industries.

• Proven track record of developing and implementing successful pricing strategies to drive revenue growth and market competitiveness.

• Advanced analytical skills with proficiency in data analysis tools.

• Strong understanding of pricing principles and market dynamics.

• Excellent communication and collaboration skills.

• Detail-oriented with a focus on achieving revenue targets.