VP Marketing

Key Accountabilities
Strategic Leadership
• Define and execute EDGE Group’s global marketing strategy aligned with corporate objectives and long‑term growth plans.
• Position EDGE as a leading international advanced technology and defense group across priority markets.
• Act as a strategic adviser to executive leadership on market trends, competitive intelligence, and brand perception.
• Drive cross‑pillar alignment to ensure integrated planning and execution across Marketing & Brand, Events, and Social Media & Digital Communications.

Brand & Corporate Marketing
• Own and evolve the EDGE brand architecture across subsidiaries and product lines.
• Ensure consistent brand identity, messaging, and storytelling across all touchpoints.
• Oversee brand governance and ensure all content—marketing, digital, multimedia, and social—reflects a unified brand voice.

Go‑To‑Market & Demand Enablement
• Partner with commercial, sales, and business unit leaders to support product launches, bids, and capture campaigns.
• Develop sector‑specific marketing strategies for defense, aerospace, cyber, autonomy, and emerging technologies.
• Enable sales teams with high‑impact marketing tools, content, and market insights.

International & Government Stakeholder Engagement
• Support international market entry strategies and localization of marketing efforts.
• Align marketing activities with government, defense, and sovereign stakeholder expectations.
• Lead marketing efforts for major exhibitions, air shows, defense expos, and global industry events through the Events pillar.

Digital & Data‑Driven Marketing
• Drive digital transformation across marketing platforms, channels, and analytics.
• Leverage data, market intelligence, and performance metrics to optimize ROI and decision‑making.
• Oversee EDGE’s digital presence, including website ecosystems, content platforms, and all social media channels.
• Lead the social media & Digital Communications pillar to ensure integrated content creation, digital storytelling, and multimedia production.

Team & Operating Model Leadership
• Build and lead a high‑performing, multicultural marketing organization.
• Lead the three marketing pillars with clear operating models, governance, and collaboration frameworks.
• Establish best‑in‑class marketing processes, agency partnerships, and performance standards.
• Mentor senior leaders and develop future marketing talent within the Group.

Experience & Education Qualifications
Required
• 15+ years of progressive marketing leadership experience, including senior executive roles.
• Proven track record in B2G, B2B, B2C, defense, aerospace, technology, or highly regulated industries, or within a major multinational corporation.
• Strong understanding of complex sales cycles, government procurement, and stakeholder‑driven markets.
• Demonstrated success in brand building, corporate marketing, and go‑to‑market strategy.

Preferred
• Experience in defense, security, aerospace, cyber, or advanced technology sectors.
• Exposure to international markets, particularly EMEA, Asia, and North America.
• MBA or equivalent advanced degree.
• Experience working within group or holding‑company structures.

Core Competencies
• Strategic thinking and executive‑level influence
• Brand architecture and positioning
• Commercial acumen and growth orientation
• Stakeholder management at C‑suite and government levels
• Digital and data‑driven marketing leadership
• Cross‑cultural leadership and team development